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Sixty Stakeholders Is Not a Stakeholder Plan

Designing a four-tier engagement model when every executive wants a steering seat and every external party wants weekly reviews. Plus, why Firebase Push is not an internal broadcast channel.

Programme
Project Falcon
Organisation
Atlas Bank
Phase
Planning
Template
Stakeholder Register
AI prompt
Tier Classification (RACE)
Post 03 of 22 following Project Falcon, a fictional national digital banking platform at Atlas Bank. Full program context is in Post 01. Short recap: $14.2M program, 18 months, three markets, 19 microservices, sponsor is Fatima Idris (CDO), charter signed 2 Feb 2025 with three firm commitments and seven explicit tolerances. Kickoff was 7 February 2025.

Everyone Wants a Seat

Kickoff on 7 February had sixteen people in the room. By 12 February, the program manager's inbox had twenty-three separate requests for different kinds of involvement. By 18 February, a working count of the stakeholder universe sat at sixty-one people.

Samuel Osei (Head of Retail) wanted a weekly update directly from the program manager. The three mobile network operator relationship managers each wanted a seat on steering. Two of the three central-market regulators wanted observer status. The CFO's deputy wanted to attend steering in the CFO's place. The Head of Corporate Banking, whose unit was explicitly out of scope, wanted "just a quarterly briefing so I can tell my team what's going on." The platform integrator had three account managers, each of whom wanted fortnightly reviews with the program manager.

None of these requests were unreasonable. Each one, taken alone, had a credible justification. Taken together, they described a governance structure with sixty-one active participants, which is not a governance structure at all.

The pattern the PM recognised

The requests were not really for governance. They were for proximity. The program was visibly important, board-approved, budget-funded, and on the CEO's public roadmap. Being adjacent to it was career-useful. A lot of the requests for "a seat" or "a weekly update" were politics presented as process.

Reading this correctly mattered. Stakeholders with legitimate governance needs had to be treated as such. Stakeholders chasing proximity had to be kept informed without being given decision authority. The two groups required different engagement mechanisms, not the same one with different labels.

The program manager had five working days to propose a stakeholder engagement model before the 20 February steering meeting. Whatever got approved would shape every governance conversation for the next 18 months.

Four Tiers, Not One Committee

On Day 30, the program manager sketched a four-tier engagement model on a whiteboard in the PMO room and walked Ahmed Hassan through it. Hassan made one suggestion (rename Tier 4 from "Passive" to "Broadcast" to avoid the implication that these stakeholders did not matter), and the model went onto a Confluence page that afternoon.

The model was not sophisticated. Its value was in being explicit about who fell into which tier and why. Implicit tiering, which is what most programs actually operate, creates ambiguity that stakeholders exploit to upgrade their own status.

The four tiers, at a glance

Tier 1 — Direct and Govern (5 people). Steering committee. Decision authority on scope, budget, schedule escalations. Monthly meeting, fortnightly readouts.

Tier 2 — Consult and Influence (15 people). Working groups. Shape the work, no decision authority on program-level matters. Fortnightly cadence per group.

Tier 3 — Inform and Contribute (20 people). Subject-matter consultation as needed. No regular cadence; engagement is issue-driven.

Tier 4 — Broadcast and Aware (21 people). Monthly Confluence digest plus email notification. Read-only. No meeting cadence.

The tier model also forced a question the program had been avoiding: how would Tier 4 actually receive communication? Twenty-one people, spread across three markets, representing the central bank, the regulators, the data protection authorities, the board observers, and the adjacent business units. A monthly digest needed an actual channel.

Dmitri Volkov, the platform integrator lead, made a suggestion in the 12 February architecture review that deserved its own decision. He proposed using the production Firebase Push infrastructure, which the program was standing up for customer notifications, as the delivery mechanism for Tier 4 internal updates.

The Firebase Push moment

Volkov's logic was efficiency: the infrastructure was being provisioned anyway, the in-country residency relays would be in place, and tokenized delivery was already solved. Why stand up a parallel internal channel?

The answer is that Firebase Push is a customer-facing production surface, subject to central bank audit obligations on message logging and PII controls. Running internal governance comms through it would pull every Tier 4 digest into the audit perimeter. Every broadcast would require the compliance review that customer push messages require. The operational cost of mixing traffic exceeds the capital cost of standing up a second channel.

Firebase Push stays locked to customer use, tokenized, no PII, routed through the in-country relay. Tier 4 internal communication runs on Atlas Bank's existing corporate infrastructure: a shared Confluence space for program updates, with a monthly email digest dispatched from the PMO.

Tier Classification for Sixty-One Stakeholders

Assigning sixty-one stakeholders to four tiers by hand is a half-day of work and introduces inconsistency across the list. The program manager used an AI-assisted pass to produce a draft classification, then reviewed and corrected it before the model went to steering.

Prompt framework: RACE

The prompt below follows the RACE structure: Role (experienced program manager classifying stakeholders in a regulated banking environment), Action (assign each stakeholder to one of four tiers with an engagement mechanism), Context (program state, charter commitments, regulated three-market environment), Expectation (tier plus rationale plus flag for ambiguous cases).

RACE is lighter than CO-STAR and CRAFT. For classification work where Style, Tone, and Target Audience add no value over Context, Action, and Expectation, the lighter framework produces cleaner output faster. Framework complexity should match task complexity.

Prompt
ROLE. Experienced program manager classifying stakeholders for a regulated digital banking transformation program across three markets. ACTION. Assign each of the 61 stakeholders (provided as a CSV below) to exactly one of four engagement tiers: - Tier 1 DIRECT AND GOVERN: decision authority on scope, budget, schedule escalations - Tier 2 CONSULT AND INFLUENCE: shape the work, no program-level decision authority - Tier 3 INFORM AND CONTRIBUTE: subject-matter consultation, issue-driven - Tier 4 BROADCAST AND AWARE: monthly digest, read-only For each stakeholder, return tier assignment, recommended engagement mechanism, and a one-line rationale. Flag any assignment where the rationale is ambiguous or where the stakeholder's input strongly suggests a different tier than the structural logic indicates. CONTEXT. Program is Project Falcon, $14.2M digital banking platform over 18 months. Sponsor is the CDO. Charter signed with 3 firm commitments and 7 explicit tolerances. Current state is Day 30 post-kickoff. The program operates in a regulated banking environment with three mobile network operators, two market regulators, the central bank, the national ID authority, and an independent security audit firm as recurring external stakeholders. Proximity-seeking is prevalent; stakeholders are upgrading their own asks beyond their structural need. EXPECTATION. Clean classification table with all 61 stakeholders tiered. Rationales brief and operational. Any flagged stakeholders explicitly called out at the end, with the reasoning behind the flag.

Classification Draft, Sample

A sample of the classification output showing six representative stakeholders from across the four tiers, plus the three flagged cases the AI surfaced at the end. Full output covered all sixty-one entries; the structure and the flagged-cases section are what matter here.

AI Response  ·  Stakeholder Tier Classification (Sample)
StakeholderTierMechanismRationale
Fatima Idris
CDO
TIER 1Monthly steering + ad-hoc escalationsProgram sponsor; scope, budget, schedule authority.
Abebe Alemu
CTO
TIER 1Monthly steeringTechnology authority, co-signs Scale Plan.
Amara Okonkwo
Head of Compliance
TIER 2Fortnightly compliance working groupCentral bank interface; shapes work but not decision authority on scope.
Priya Raman
Technical Lead
TIER 2Weekly engineering sync + fortnightly architecture reviewShapes technology direction, consulted on Scale Plan commitments.
MNO-A Account Mgr
Mobile Operator A
TIER 3Integration checkpoints per milestoneVendor-equivalent; input during integration phases only.
Head of Corporate
Adjacent Business Unit
TIER 4Monthly Confluence digestOut of scope; informed only, no cadence.
Flagged for program manager review:

1. Amara Okonkwo (Head of Compliance). Classified as Tier 2 based on "shapes the work but no decision authority." However, central bank certification is a go-live gate. If compliance sign-off fails, the program does not launch. Rationale for Tier 2 may be too structural; Tier 1 may be more accurate given the veto power this role effectively holds.

2. MNO-A / MNO-B Account Managers. Both requested steering seats. Classification as Tier 3 is structurally correct but may produce political friction. Consider whether a named Tier 2 slot for "mobile operator relationship" would resolve without upgrading any single operator.

3. CFO's deputy. Not in the source list, but the PM's notes indicate the deputy wishes to attend steering in the CFO's place. This is a delegation question, not a tier question, and should be resolved with the CFO directly before the model is published.

Stakeholder Register, Version 1.0

The final Stakeholder Register, published 20 February 2025 after human review of the AI draft. Representative entries shown per tier. Full register carries sixty-one entries with the same structure.

Stakeholder Register
Version 1.0  ·  20 Feb 2025
Project Falcon: Engagement Model
Atlas Bank  ·  61 stakeholders, four tiers
Tier 1 Direct and Govern 5 people  ·  monthly steering + escalations
Decision authority on scope, budget, and schedule escalations. Members attend monthly steering committee in person or by video; escalations handled ad-hoc within 24-hour sponsor response SLA.
StakeholderRoleEngagement Mechanism
Fatima IdrisCDO, Program SponsorMonthly steering chair; critical escalation SLA 4hrs
Abebe AlemuCTOMonthly steering, technology authority
Samuel OseiHead of Retail BankingMonthly steering, business owner for both channels
Nadia BenaliChief Risk OfficerMonthly steering, risk and regulatory escalation point
CFOChief Financial OfficerMonthly steering, financial authority; delegation to deputy requires sponsor approval
Tier 2 Consult and Influence 15 people  ·  fortnightly working groups
Shape the work, no program-level decision authority. Working groups by domain (compliance, architecture, vendor, market). Fortnightly cadence per group; outputs feed steering. Vendor participants have voice, not vote on budget, scope, or schedule decisions; audit trail preserves this distinction in meeting minutes.
StakeholderRoleEngagement Mechanism
Amara OkonkwoHead of ComplianceCompliance WG (fortnightly); central bank sign-off holder
Ahmed HassanPMO LeadProgram review (fortnightly); daily PM sync
Priya RamanTechnical LeadArchitecture WG (fortnightly); weekly engineering sync
Jin-ho ParkDevelopment LeadArchitecture WG (fortnightly)
Dmitri VolkovPlatform Integrator Lead (vendor)Vendor WG (fortnightly); monthly contract review
Mobile Operator RelationshipNamed slot, rotating across 3 operatorsVendor WG (monthly); quarterly full-operator review
+9 othersMarket compliance leads, vendor technical leads, audit firm leadWorking-group cadences by domain
Tier 3 Inform and Contribute 20 people  ·  issue-driven
Subject-matter consultation as needed. No regular cadence; engagement triggered by specific program need (integration checkpoint, regulatory query, security review). Contribution logged to Confluence.
CategoryExamplesEngagement Mechanism
Legacy Core Banking TeamCore banking integration leads (Atlas Bank)Integration checkpoints per milestone
Mobile Operator Technical3 operators × 2 technical leads eachAPI integration sessions (on demand)
Market OperationsOps leads per market (3)Deployment readiness reviews per market
Security Audit FirmExternal auditor engagement teamQuarterly audit checkpoints, ad-hoc queries
+~10 othersVendor account managers, compliance specialistsOn demand
Tier 4 Broadcast and Aware 21 people  ·  monthly digest
Read-only audience. Monthly Confluence digest plus email notification. No meeting cadence. Includes adjacent business units, board observers, regulatory oversight observers, data protection authority liaisons per market.
CategoryExamplesEngagement Mechanism
Atlas Bank ExecutiveHead of Corporate Banking, Head of SME, COOMonthly Confluence digest + email
Regulatory ObserversData protection authorities (3 markets)Monthly digest; ad-hoc compliance sessions via Tier 2
Board ObserversNon-EDTC board membersQuarterly board briefing, digest between quarters
+~15 othersInternal audit, corporate comms, HR business partnersMonthly digest
Register Governance Tier Hygiene Quarterly review
Without scheduled review, tiers drift. Tier 4 in particular accumulates without visibility. The PMO Lead (Ahmed Hassan) runs a quarterly tier hygiene review: reclassifications, removals, and new additions, with any changes to Tier 1 or Tier 2 requiring sponsor sign-off. Review cadence: end of Q1, Q2, Q3 of each program year; final review 60 days before go-live.

What the Tiered Model Actually Did

On 18 February, two days before steering, the program manager walked the draft register through a one-on-one preview with Nadia Benali, the CRO. Benali stopped reading at Tier 1.

"Why is Amara at this table?"

The question was pointed but not hostile. Amara Okonkwo, Head of Compliance, reported into Benali's risk and compliance function. Placing her in Tier 1 alongside the CDO, CTO, CFO, and Head of Retail put her at peer level with Benali herself. That was not her organisational position.

"Because central bank certification is a go-live gate. If Compliance declines to sign, the program does not launch. A veto holder belongs in the room where the decisions they can veto are made."

Benali considered it. "You are telling me organisational hierarchy is not the right lens."

"I am telling you decision consequence is. If the gate were in your function directly, I would want you at Tier 1 regardless of seniority."

Benali did not endorse the classification in that conversation, but she did not block it either. At steering on 20 February, she raised it publicly in a way that gave Idris a chance to back the call. Idris did. Okonkwo stayed at Tier 1, the register was approved with one amendment (Idris requested a quarterly briefing for the Head of Corporate Banking, carried as a named exception in Tier 4), and the model went live.

The real test of the tiered design was not the mobile operators, the CFO deputy, or the Head of Corporate Banking. It was whether governance authority could be defended on decision-consequence grounds rather than hierarchy grounds. It could. But it took a one-on-one preview and a steering-table moment to get there.

What the human changed from the AI draft
  1. Amara Okonkwo moved from Tier 2 to Tier 1. The AI correctly flagged this as a review candidate. The PM agreed: central bank certification is a go-live gate, which means Compliance holds an effective veto. A veto holder belongs in the room where the decisions they can veto are made. Tier 2 framing would have left this authority ambiguous.
  2. Mobile operator relationship restructured as a named Tier 2 slot. The AI's flag was right that three individual Tier 3 classifications would produce political friction. The PM created a single "Mobile Operator Relationship" Tier 2 slot, rotating across the three operators on a quarterly cycle. Each operator gets structured input without any single one being upgraded.
  3. CFO deputy issue resolved upstream. The PM called the CFO directly and asked whether the deputy should attend steering. The CFO declined the delegation and committed to attending personally. This was a 20-minute phone call that the AI correctly flagged but could not resolve.
September 2025 (month 8), what happened

When the vendor dispute hit at month 7 (described in Post 01), the resolution meeting had five people in it: Fatima Idris, the program manager, Dmitri Volkov, Abebe Alemu, and Amara Okonkwo. Five. Not sixteen, not thirty. The tier model is why. Every other stakeholder was informed afterwards through the appropriate channel for their tier, but none needed to be in the room to make the decision. A decision that would have taken four to six weeks to coordinate across a sixty-person forum was made in seventy-five minutes.

The Takeaway
Governance is about who decides, not who attends.
A sixty-person stakeholder list is a communication problem, not a governance one. The work is separating the people who need decision authority from the people who need information from the people who need occasional consultation. When those groups are tiered explicitly, the program can move. When they are treated as one, the program becomes a committee.

A fictional case study for teaching purposes. Atlas Bank, Project Falcon and all named individuals are invented. Technologies are industry-standard and publicly available.